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Enita Hampton

I am Strategic Engagement and Development Director at the Australian Office. This is a role aiming to expand St John’s influence and collaboration. It includes government and cross-sector relations, funding support, and impact measurement.

I arrived at St John in 2022 as National Manager for Brand and Communications. My priority was to guide the federated network through a consultation, co-design and change process to implement a unified national brand. This program created a pathway for consensus-building across all States and Territories – finding common ground to strengthen our position and brand equity.

I was also tasked with building a new communications function at Australian Office and convening a Communications Community of Practice. This has grown into a high performing function, and while I have handed this over to another skilled manager, I am keen to see the great things the team achieves.

Perhaps my most important role is chaperone to the famous Jane Bear, (beloved St John mascot) a suit often donned by my teenage daughter Charlotte.

People helping people is what underpins St John. I have a deep awareness that when we approach activities at the Australian Office, we must consider impacts on our people, network and communities.

My roles have really been about connections. Bringing people together with mutual respect, to tackle challenges and create positive change.

I am pleased to see our refreshed brand rolling out across Australia, and how positively it has been received. It continues to come to life and cement us as one of Australia’s most reputable charity brands. I am proud that the unity initiative will be part of my professional legacy, but I also acknowledge the work of the Australian Office team and my network peers. It is humbling to see people show up, pitch in and support a team effort. I am now committed to leading our national advocacy of St John across first aid, health and community matters.

While everyone’s experience is different, women and girls have not traditionally been encouraged to be ‘loud’ about achievements. So much of their contribution flies under the radar – quietly getting things done, supporting others, and often making sacrifices. Often women also create the pathway for others to succeed. I would like to see this acknowledged without asking women to change the way they operate. Let’s change the model for professional equity instead.

I want to congratulate all the women featured, who have much more impressive stories than mine! I am in awe of what our volunteers, youth and frontline staff achieve. I see so many talented and compassionate young women coming through St John and our wider community. They make a difference to our world every day. My hope for them is a gentler world that continues to change for the better in terms of women’s equity, rights and opportunities. In turn, I hope St John can support greater health and wellbeing for women and girls.