Home | Women in St John | Amy Reid

Amy Reid

My connection with St John began in 2018, when I joined St John SA as a Marketing Coordinator and budding public relations graduate. About 18 months later, I became Marketing Manager. After three years with St John SA, I moved interstate and spent two years with another not-for-profit before returning to South Australia—and, fortunately, to St John SA—as Marketing, Media and Fundraising Manager. I remained in that role for about three years before joining the Australian Office in November 2025 as National Manager, Brand and Marketing Services, now Director, Brand and Marketing Services.

Across these roles, I have worked on a diverse range of portfolios and activities, including the St John Lottery, charity golf days, the 2024 St John Drive-a-thon and the launch of the St John Pocket AED. Returning to for a third chapter reflects my belief in and commitment to the organisation’s work. It is also a testament to the many fantastic people who make St John both a rewarding place to work and an organisation that makes a meaningful difference in the community.

I do not see my story as more deserving of being shared than anyone else’s. Rather, I hope it shows how a marketing career within an organisation such as St John can help bring the stories, knowledge and impact of extraordinary people, programs and services to a wider audience. Knowing that our work reaches millions of Australians—directly or indirectly—and builds awareness of St John’s contribution is deeply fulfilling. Being part of St John means contributing to something bigger, especially being part of the global Order.
In my current role, I aim to support colleagues across the state and territory offices by amplifying their work, understanding their challenges and goals, and being an advocate for them. Much of my team’s work involves communicating the programs and services of other teams and functions. I hope that, in sharing those stories, we help people feel valued and reinforce that their contribution matters and deserves to be seen.

My role at St John and the work we do can also be an interesting point of conversation for family and friends as my role is quite different to anything that others in my personal life do. They have even developed the habit of pointing out AEDs whenever they see them in public—a small but meaningful sign that they value important issues that St John aims to raise awareness of.

I believe every woman’s contribution is meaningful and worth recording, regardless of role or title. I am particularly inspired by women stepping into traditionally male-dominated fields or roles and demonstrating the value of women’s perspectives. I hope this collection gives the next generation of St John women a sense of the many and varied careers and volunteer opportunities available to them, along with the confidence to share their own stories and speak proudly about their impact.