Press Kit

St John Ambulance Australia announces Alive in 5 campaign for World First Aid Day

You can do a lot in 5 minutes; press snooze, make lunch, grab a coffee – but did you know you can also save a life in 5 minutes?

St John Ambulance Australia will launch their new first aid campaign, Alive in 5, in celebration of World First Aid Day on 10 September 2016.

The Alive in 5 campaign aims to raise awareness of the importance of first aid and how in as little as 5 minutes, a life can be saved if you have the right first aid skills.

Robert Hunt, St John Ambulance Australia CEO, says: “Alive in 5 is a new initiative for St John Ambulance Australia which focuses on how critical 5 minutes can be in a survival situation, especially in the lead up to summer in Australia.

“People can do a lot in 5 minutes; grab a coffee, phone a friend, check emails - but in a survival situation, 5 minutes can make all the difference in whether someone lives or dies,” Mr Hunt said.

“Living in Australia means trips to our beautiful beaches and outdoor activities which can result in injuries like blue bottle stings, snake bites or even drowning, which is why the more prepared you are, the better your chances of surviving or helping someone in need.”

Mr Hunt says this is why St John Ambulance Australia is offering Aussies 10% off selected first aid course if they sign up on 9th and 10th September 2016.

“By being first aid ready you can help minimise injuries and save lives in everyday crisis situations so we urge Australians to take a moment on World First Aid Day and sign up to a St John Ambulance First Aid course,” Mr Hunt said.

Australia is invited to join the conversation on Facebook with a picture doing the Alive in 5 signifying they have joined up to a St John Ambulance first aid or CPR course.

St John Ambulance Australia is a self-funded charitable organisation and not for profit with all funds raised going to charitable and humanitarian work such as teaching primary school children first aid.

Alive in 5 is a St John Ambulance Australia initiative which will see an exciting calendar of first aid awareness activities take place around Australia in the coming months.

World First Aid Day is a global initiative founded in 2000 which aims at raising awareness of how first aid can prevent injuries and save lives, as well as promoting the accessibility of first aid.


Interview opportunity

Robert Hunt – CEO of St John Ambulance Australia is available for an interview to provide further information on St John Ambulance Australia Alive in Five campaign and World First Aid Day.

About St John Ambulance Australia

Active in Australia for over 130 years, St John Ambulance Australia is a self-funding, charitable organisation active in all States and Territories, dedicated to helping people in sickness, distress, suffering or danger. Providing services to a broad scope of the community, St John Ambulance Australia is the country's leading supplier of first aid services and training.

About World First Aid Day

This September 10, 2016, is World First Aid Day, an annual campaign to promote the importance of first aid training in preventing injuries and saving lives. First aid training provides more than the knowledge and skills to effectively respond – it also provides the confidence to act when needed.

Media contact details:

Katrina Smith
Red Agency
M: 0427 926 721
P: (07) 3837 3805