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Confronting campaign highlights importance of first aid

Confronting campaign highlights importance of first aid

St John Ambulance Western Australia has launched its new advertising campaign with a hard hitting message for people who aren’t first aid trained.

St John Ambulance CEO Tony Ahern said the confronting new ad was designed to provoke action.

“We have been highlighting the importance of learning first aid for more than a century, and while a growing number of West Australians have been…

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